learning more about logos: back to reading room
A great product or service without a great logo is nothing.

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What is a logo design? A logo design is a graphic representation of your company's identity. It usually is composed of a symbol,  illustration, and / or typography (sometimes called a "logotype"). A logo design should:

1. Attract attention, and then leave an impression:
You want people to give your company logo design a double take. Subconsciously etching the design or parts of it in their minds. This is the first tiny step in creating that brand awareness.

2. Create a look that is unique and distinguishable:
Look around you right now, you can find about 15 company logos. What our logo designers do best is find a way to make your logo stand out from the crowd. Sometimes it is done using colors, or unique symbols, but sometimes we take it a step further and step away from your industry norm and create a whole set of tracks. Being different gets you noticed right away, but its having a positive impact on your target market that is the critical point. Our logo designers work with you to make sure that this happens for your company.

3. Reflect the overall "feel" of the company it represents:
Every company has one are many owners, each person has a character trait that can be seen in the company. Example if one of the owners is a neat freak, then you will notice that the office is always in order. Another partner can be a very positive person, and again this positively can be seen around the office and in project development. Our job as logo designers is to harness these character traits and display them to your target audience using symbols and fonts. Over the years our designers and marketing experts have mastered this technique of reading what a company is all about, then our logo design project coordinator speaks with you to again get a feel of you and your vision. Next they study your competition, what are they doing, what are their weak points and their strong points. Our logo design team build on these weak and strong points and develop logo design samples that reflect the overall feel of your company.

Why do you need a logo design?

Businesses eager to open often give little thought to their identity. BIG MISTAKE
With so much to get done, designing an appropriate logo hardly seems like a top priority. However, this oversight can  prove to be a costly error in the long run.

- A new business must compete with established companies. A quality logo is one of the easiest ways to gain credibility and professionalism right from the start, when you need it most. Our logo designers and marketing experts take the time to do the appropriate research to ensure a solid logo design. Our logo design team also contact you to discuss with you any ideas you might have that are sometimes difficult to express via e-mail. Good communication between you and our design team is a must.

- A new business usually has to attract customers away from competitors. A distinctive logo stands out in peoples minds, and is much easier to remember than a name alone. Our logo designers have been creating unique symbols for every type of business from every part of the world. Our understanding of colors, shapes, fonts, and placement has made us one of the largest logo design firms.

- When starting a new business, service division, or launching a new product line a logo design is a must. We remember one company that starting a new beer in Mexico. He came to see us about 5 months after his beer launch. His main problem there was nothing that distinguished him from the rest. He spent thousands of dollars on ads but all they had where a bunch of colors and the name of his beer at the top, the next billboard ad was 2 colors but the name of the beer was written in a different font. It looked like it was a different company. WHAT A MESS!!!!! He lost all the money he put into printing, packaging, and advertisement.