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Stationery doesn't have to be difficult to design but is important for your image

Have you ever gotten a letter from a company and thought "how cheap?" This is not the image you want to project to clients, prospects, vendors and other businesses.

Your stationery says something about you or your company. Instead of making it say something bad, make it work for you.

Design your letterhead in black and white first because your letterhead will inevitably be used on a fax and photocopy machine. Your paper choice, while it may look great in color, may look like a big gray blob when faxed.

Seriously consider using two or more colors to grab attention. Adding too many can look busy, but using one or more can greatly enhance and accentuate your design.

• Use standard sizes for paper and envelopes. A #10 envelope is 9 1/2 x 4 1/8 inches.

• Avoid the boring and consider not centering your vital information at the top center of the page.

• Proofread, proofread and proofread your work.

• There should be a running visual theme in your letterhead, invoices, envelopes and business cards. This helps establish an identity.



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